“The goal is to be in thousands of retailers”: Edible Blooms’ expansion strategy
Inside Retail
MARCH 12, 2024
It was quite a novel concept when we first introduced it.” A shift from being a pure-play e-commerce business Founded as a pure e-commerce business, Edible Blooms is now shifting its strategy and has begun partnering with key retailers. “We often needed to send flowers and gifts to our friends.
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