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Japan influences Reebok’s “positioning as the leading irreverent sports brand”

Inside Retail

“Reebok sort of stagnated in the late ’90s,” Joe Foster, Reebok’s founder, previously told Inside Retail , but clever collaborations and an irreverent business strategy are priming Reebok for its best performance yet. Tapping into sub-cultures is how Reebok plans to avoid returning to its “stagnated” 90’s state.

Boutique 263
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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. And for the year ahead, these brands need to pay attention and set future-focused strategies. He writes that “physical experiences are more memorable and measurable than any other form of media.”

Strategy 147
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From Concept to Reality: How PR Can Help Bring Your Live Event to Life

Retail Focus

When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event.

Concept 130
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From Concept to Consumer: The Journey of Device Design, Development, and Retail

Retail Bound

Selling a product to retail involves numerous steps, spanning from idea conception and production to placing it on store shelves. Let’s delve into how smart devices evolve from initial concepts to being available for purchase in stores. Ideation and design All man-made creations start from a simple concept.

Concept 52
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“This is a milestone in our expansion efforts”: Levi’s GM for South Asia

Inside Retail

The grand opening marks a significant chapter in Levi Strauss & Co’s expansive retail strategy within the country. This new store also underscores its steadfast commitment to a DTC-first (direct-to-consumer-first) strategy, highlighting its dedication to delivering exceptional and immersive retail experiences to its customers.

Expansion 130
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Culinary revolution: Meals in Minutes founders talk innovation, global expansion

Inside Retail

Founded in 2020 by Brandon Lim and Khiara Mia, the company introduced a concept in the form of frozen vacuum-packed, ready-to-cook meals in 15 minutes. An essential part of our approach involves deconstructing these recipes and integrating them into our overall concept.

Expansion 130
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From Pop-Up Stores to Seamless Experiences

Retail Focus

Pop-up stores can be a valuable tool but must align with a brand’s overall strategy and relevance to the local market. The Retail Theatre In the contemporary landscape of retail literature, the prevailing emphasis centres on the concept of store experiences, retail experiences, and the paradigm of experiential retailing.