It’s always winter in Helly Hansen’s new concept store. Here’s why
Inside Retail
JANUARY 23, 2023
Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. An elevated display featuring sharp angles, contrast materials, and impactful lighting. Mahoney said that elements of the layout and product range might change throughout the year, depending on factors such as seasonality.
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