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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. An elevated display featuring sharp angles, contrast materials, and impactful lighting. Mahoney said that elements of the layout and product range might change throughout the year, depending on factors such as seasonality.

Concept 223
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Studio FB creates gallery-like interior for Frame store in Marylebone

Dezeen

French interior design Studio FB and the co-founder of fashion brand Frame, Erik Torstensson, have designed a California-informed store for the brand in London. The store's concept draws from the brand's Californian origins as well as European influences, which is reflected in the lighting , furniture and materials.

Interior 103
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A Taste of Uniqueness: Unveiling the Distinctive Realm of Commercial Restaurant Interior Design

Greater Group

Commercial restaurant interior design presents a host of different challenges from commercial interiors in general. These considerations must all be addressed in every aspect of a commercial restaurant interior design, from the concept and branding, to layout and operations, all the way up to the entire customer experience.

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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

On the interior, Chinese architecture studio Offhand Practice hoped to create a relaxed shopping environment despite the large number of goods on offer, which includes more than 2,000 pieces of clothing. Read: AMO cocoons Jacquemus store in pillows to create "bedroom-like" interior. The photography is by Hu Yanyun.

Design 145
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Formoral is a skincare store that resembles a "desert planet"

Dezeen

A spherical gateway and otherworldly light reflected through glass prisms feature in this skincare store in Hangzhou , China, which local interiors studio Lialawlab has designed around the theme of retro-futurism. The store is themed around the concept of retrofuturism. Textured grey paint defines the space.

Texture 121
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D415 reimagines mundane materials for Bratislava boutique Som Store

Dezeen

Design studio D415 has used standard construction materials such as plasterboard and steel profiles in unexpected ways to create a concept store in Bratislava , spotlighting young fashion designers from Slovakia and neighbouring Czechia. Som Store has been shortlisted in the small retail interior category of this year's Dezeen Awards.

Reimagine 115
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Marketing vs reality: When mall owners get it wrong

Inside Retail

Platinum Group, owner of Platinum Fashion Mall in downtown Bangkok, has presented us with a starker contrast than usual. The interior of the mall is well-lit, but the building shell has the feel of a warehouse rather than a traditional retail mall. This leads to a growing schism in performance between the good malls and the bad ones.

Marketing 130