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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. An elevated display featuring sharp angles, contrast materials, and impactful lighting. Like most brands in the outdoor space, we have seen strong sales growth in our market during and post-Covid,” he said. “As

Concept 223
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Studio FB creates gallery-like interior for Frame store in Marylebone

Dezeen

The store's concept draws from the brand's Californian origins as well as European influences, which is reflected in the lighting , furniture and materials. We imagined this new concept design layout as open as possible, which can be compared to a gallery."

Interior 103
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D415 reimagines mundane materials for Bratislava boutique Som Store

Dezeen

Design studio D415 has used standard construction materials such as plasterboard and steel profiles in unexpected ways to create a concept store in Bratislava , spotlighting young fashion designers from Slovakia and neighbouring Czechia. When entering the store, the entire space has an introverted character," D415's Peter Gonda told Dezeen.

Reimagine 115
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Formoral is a skincare store that resembles a "desert planet"

Dezeen

Created for independent skincare brand Formoral, the concept store is laid out across a 120-square-metre retail unit in the city's GDA Plaza shopping mall. The store is themed around the concept of retrofuturism. Textured grey paint defines the space. A spherical volume forms an entrance to the store's more private spaces. "To

Texture 121
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Marketing vs reality: When mall owners get it wrong

Inside Retail

The quality of a shopping mall gets expressed through a broad menu of attributes: tenant mix, mall design, navigability, ease of access and egress, parking spaces, safety, how clean the toilets are, and so on. Platinum Group, owner of Platinum Fashion Mall in downtown Bangkok, has presented us with a starker contrast than usual.

Marketing 130
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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

One of the main challenges for the studio was to encourage passersby to walk through the building's ground floor – consisting of a long corridor bookended with space for mechanical, electrical and plumbing (MEP) equipment– and climb the stairs to reach the Deja Vu Recycle Store. Second-hand books are displayed in supermarket-style crates.

Design 145
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Snarkitecture uses recycled materials for Pharrell Williams' streetwear brand store in Miami

Dezeen

The 5,000-square-foot (465 metres) store includes retail space as well as art installations created for the store by Snarkitecture. The space used to be a warehouse. In order to light up the warehouse space, the studio added windows to the side of the structure and created a domed entryway, also with panelled windows.

Art 105