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It’s always winter in Helly Hansen’s new concept store. Here’s why

Inside Retail

Leading outdoor sportswear brand Helly Hansen has unveiled its new concept store at Chadstone Shopping Centre. An elevated display featuring sharp angles, contrast materials, and impactful lighting. Located centrally within the store, it draws the customers attention into the key products on display at that time,” he said.

Concept 223
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D415 reimagines mundane materials for Bratislava boutique Som Store

Dezeen

Design studio D415 has used standard construction materials such as plasterboard and steel profiles in unexpected ways to create a concept store in Bratislava , spotlighting young fashion designers from Slovakia and neighbouring Czechia. When entering the store, the entire space has an introverted character," D415's Peter Gonda told Dezeen.

Reimagine 115
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Offhand Practice designs second-hand bookshop in Shanghai to mimic greengrocer

Dezeen

Used books are displayed in supermarket-style crates at the Deja Vu Recycle Store in Shanghai , which local studio Offhand Practice has designed to counter the "shabby" image associated with second-hand shops. Second-hand books are displayed in supermarket-style crates. Green mosaic tiles were used to frame the building's windows.

Design 145
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Studio FB creates gallery-like interior for Frame store in Marylebone

Dezeen

The store's concept draws from the brand's Californian origins as well as European influences, which is reflected in the lighting , furniture and materials. We imagined this new concept design layout as open as possible, which can be compared to a gallery." This creates exciting results and provides a new outlook on design.

Interior 103
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Snarkitecture uses recycled materials for Pharrell Williams' streetwear brand store in Miami

Dezeen

Wooden panels with a beige hue clad the walls of the store, creating a solid base element to contrast the colourful retail elements – such as the white and seafoam green cages that hold the merchandise. Displays line the walls. Glass display cases hold smaller items. An astronaut statue is the centrepiece.

Art 105
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Formoral is a skincare store that resembles a "desert planet"

Dezeen

Created for independent skincare brand Formoral, the concept store is laid out across a 120-square-metre retail unit in the city's GDA Plaza shopping mall. The store is themed around the concept of retrofuturism. Light reflected through glass prisms creates patches of rainbow-coloured light. "The Textured grey paint defines the space.

Texture 121
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Running brand On models London trainer store on "shoppable science museum"

Dezeen

On has opened a trainer store on London's Regent Street "Our concept was a shoppable science museum in the sense that one of the main things we want to share is that what we do is science-based," said On's head of brand environments Nicholas Martin. It is performance-run culture that is infused into everything we do."

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