“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand
Inside Retail
MAY 1, 2024
Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. Consumers are driving this shift by applying the same standards they have for their makeup, skincare, sunscreen and tanning products to hair care. I think it’s just the next frontier.”
Let's personalize your content