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Frasers Group Launch New Sports Direct Flagship Store in Manchester

Retail Focus

Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Each new store opening is pivotal to the next phase of growth for the Group, as we continue to bring the very best brands, environment, product innovations, and experiences to the high street.

Curate 162
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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.

Curate 240
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Frasers Group has signed a brand-new site in Manchester for Sports Direct

Retail Focus

The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.

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German toy brand Haba just opened its first store in China. Here’s why

Inside Retail

Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment. This is a deliberate strategy by the company to get closer to the consumer in overseas markets.

Marketing 130
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Rainier Industries Acquires Outdoor America Images Corporation

VMS

Key practice areas for both organizations include Sports Marketing, Events and Venues, Out of Home Advertising, Corporate Branded Environments, Industrial Art, Retailer Branding and Product Activation, and Tradeshow Marketing, to name a few. Said Chris Inverso, CEO, Rainier Display.

Outdoor 52
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Notpla and H&M recycling machine scoop top Cannes Lions design prizes

Design Week

Notpla logo, by Superunion The design branch awards what the festival calls “visual craftmanship” over five categories: brand-building, communication design, digital and interactive design, brand environment and experience design, packaging, and product. Entries were judges on idea, execution and results.

Design 93
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5 Key Considerations for Designing a New Retail Experience

Quarter 20

When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. Find partners that can help you use digital in your event marketing strategy. We bring beautiful brand experiences to both defined and desired audiences. Contact us.

Design 52