Retail Focus
FEBRUARY 9, 2022
The ‘flagship’ strategy is an all-new proposition for Sports Direct, bringing the best of sports to the consumer with an unrivalled product choice and world-class experiences through Sports Direct’s new design and brand vision. Set to open in late 2022, the store will feature the brand’s new premium design across five floors.
Retail Focus
MARCH 27, 2023
Spearheaded by Chief Executive, Michael Murray, the flagship strategy aims to offer consumers unparalleled product choice and world-class experiences. Our third Sports Direct flagship, marks another step towards our strategic goal to become the number one sports retailer in EMEA.
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Retail Focus
JUNE 24, 2021
Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.
Inside Retail
OCTOBER 6, 2022
Designed in bright, inviting colours and equipped with specially developed, high-end wooden furniture, seating options and a play area, users can browse a wide range of products, try them out and experience the new brand environment. This is a deliberate strategy by the company to get closer to the consumer in overseas markets.
Parcel Pending
FEBRUARY 7, 2022
A number of Several converging factors are causing the growth in reselling , including: A Focus on the Environment. Sustainability has risen to a top concern for consumers , especially younger consumers. With so many retail and entertainment outlets closed during the pandemic, consumers took a fresh look at their buying habits.
Quarter 20
SEPTEMBER 27, 2017
When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. When designing a retail space that leverages consumer expectations for online shopping, consider these important caveats: 1. Find partners that can help you use digital in your event marketing strategy. Contact us.
Quarter 20
DECEMBER 1, 2017
Find out whether the materials used in the fixture were recycled, and if so, whether those recycled materials are pre-consumer, post-consumer, or both. These suppliers may use renewable energy, co-generation, or waste-to-energy strategies. We bring beautiful brand experiences to both defined and desired audiences.
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