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Sports Direct opens new London flagship

Retail Focus

Located in the heart of London has undergone a complete overhaul with a modern, innovative, and sleek new look that brings the brand’s elevation strategy and fresh approach to the iconic retail space. Sports Direct is reopening its flagship store, following a £10m refurbishment.

Curate 240
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5 Key Considerations for Designing a New Retail Experience

Quarter 20

When we look at how retail strategy has changed in the last 20 years, the transition has been remarkable. No one can deny the success of online selling, yet retail remains a constant. This new retail experience acknowledges and blends elements of online shopping and digital marketing to draw people into the store.

Design 52