Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Social Media 246

Social Media Apparel Color Texture 246

Retail Focus

FEBRUARY 9, 2023

Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Balance 147

Balance Strategy Management Reimagine 147

Trade Show Booth Companies - Trade Group

MARCH 29, 2024

This increases the anticipation and provides valuable engagement metrics and feedback that can be used to fine-tune your booth and offerings. With a major packaging trade show on the horizon, you use targeted ads to reach sustainability professionals, packaging designers, and eco-conscious brand managers. The result?

Advertising 52

Advertising Strategy Social Media Marketing 52

Quarter 20

AUGUST 9, 2019

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Supporting the brand community: What your retail environment requires.

Retail Space 52

Retail Space Space Outdoor Promotion 52