Balance Brand Management Engagement Promotion 
Retail Focus
JANUARY 5, 2024
For their staff to effectively navigate this new landscape, brands must invest in training and development. It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology.
Retail Focus
FEBRUARY 9, 2023
Making use of social media: Shop owners should regularly publish about their activity and products on social media to gain visibility, connect with customers and create potential engagement with their audiences. Torn between the need to develop and grow and the reality of doing so, small-town brands engage in an inevitable failure to launch.
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