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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

For their staff to effectively navigate this new landscape, brands must invest in training and development. It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. The key will be to find a balance between using the benefits of online retail and maintaining the unique features of small-town shops.