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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

For their staff to effectively navigate this new landscape, brands must invest in training and development. It requires a delicate balance between preserving the traditional allure of luxury retail and embracing the opportunities presented by digital technology.

Balance 147
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Proximity retailing and current retail environmental paradoxes

Retail Focus

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.