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Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers.

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Proximity retailing and current retail environmental paradoxes

Retail Focus

Questionable retail infrastructure Start-up brands often face a variety of difficulties when trying to establish themselves in the market. Some of the most common challenges include limited resources, footfall and finding the right marketing mix formula.

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First Steps To Start A Career In Retail Design Without Experience

Retail Focus

If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Balance 147
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Why You Should Be Using Targeted Ads Before Your Trade Show 

Trade Show Booth Companies - Trade Group

Pre-event marketing is the ace up your sleeve to boost your event ROI. Another important attribute you need to consider is identifying and reaching out to your audience through social media platforms, Google Ads, and email marketing; think about it as you’re essentially warming up your leads. That’s for sure. The result?

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Retail Spaces That Build Community

Quarter 20

Community Retail Brand Building. Really as a brand manager or someone charged with the development of your retail design strategy, you're going to be able to fill in these blanks better than any outside source (other than your customers themselves). Supporting the brand community: What your retail environment requires.