Retail Focus

APRIL 13, 2021

Interstore | Schweitzer has created and implemented the new 2000 m² BRIDGE market Flexstore concept in Zurich for the largest Swiss retail company, Migros. The BRIDGE market concept skilful balances the offering into a varied combination of fresh-food areas, catering and dry goods.

Location 205

Location Marketing Concept Apparel 205

Inside Retail

NOVEMBER 28, 2021

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?

Boutique 246

Boutique Concept Perspective Consumer 246

Inside Retail

FEBRUARY 19, 2024

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. There are countless examples of brands leveraging their success stories through various PR strategies.

Marketing 290

Marketing Engagement Strategy Social Media 290

Retail Focus

FEBRUARY 9, 2023

Urban proximity concepts are becoming more relevant, and rural proximity concepts are retreating to less relevant formats. Given this situation, startups have been invited to invest in their local communities to revive the street with local concepts. The retail environment concept, theme and offer display.

Social Media 264

Social Media Concept Shopping Beauty and Health 264

Inside Retail

AUGUST 5, 2021

Daniel Grieder, the new CEO of Hugo Boss, is now officially on board and will be joining the brand’s managing board. Grieder, who has been appointed by the supervisory board for a period of five years, aims to make Hugo Boss one of the top 100 global brands and plans to spend more than €100 million on marketing between now and 2025.

Management 130

Management Brand Management Strategy Architecture 130

Inside Retail

APRIL 5, 2022

Inside Retail : I understand Sheike is planning to expand to South Australia. Sandra Kennedy: We’re planning on opening the store in the middle of this year, and we’re very excited because it’s actually our first SA store in the portfolio, and it will also be our first strip store, so our first store outside of a centre.

Marketing 130

Marketing Planning Space Engagement 130

Quarter 20

AUGUST 9, 2019

Many of us recognize Lululemon as a stand out brand that. fully embrace the concept of a retail community in their spaces. Community Retail Brand Building. What campaigns, events, fixtures, spaces, and tools will support building your brand community? Each strategy will be unique and require a well-thought-out plan.

Retail Space 52

Retail Space Space Outdoor Promotion 52