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How colourful QLD boutique Orange Sherbet punches above its weight

Inside Retail

Orange Sherbet is a small boutique in Queensland with an outsize impact, thanks to founder Katie Naprasnik’s strong focus on size diversity, inclusive representation and commitment to giving back through charity partnerships. I’m grateful for our social media community, but I’m also a big believer in a holistic marketing approach.

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Social media marketing tips for the snowy season

Firefly Store Solutions

However, there is one handy tool that can help you out tremendously when it seems like fewer people are out shopping in the snow: Social media. Here are some quick and effective tips for social media marketing during the winter – and beyond. Post content regularly. Throw a themed contest.

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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. Working with head of marketing and growth, Anna Metcalfe, she told Inside Retail that the goal of the new boutique store is to offer something different to the usual lingerie shopping experience.

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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

Harnessing the power of TikTok Like many brands that launched in the early stages of the pandemic, Woo knew he could build brand awareness through social media and zeroed in on this marketing tactic.

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Parlour X founder Eva Galambos on her life as a luxury fashion buyer

Inside Retail

Tastemaker and entrepreneur Eva Galambos first opened the doors to her luxury multi-brand boutique Parlour X in 2001 in Sydney, when she began introducing major international labels to Australian consumers, from Balenciaga to Vivienne Westwood. . For one, there were very few dedicated luxury boutiques in Australia.

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At the home of Zara, fast and slow fashion collide

Inside Retail

It also hosts small boutiques offering high quality, durable products that consider themselves an alternative to the fast and affordable fashion propelling Inditex’s annual sales of 28 billion euros ($30 billion). Boutique labels in A Coruna could show the way to others. So far, Inditex shows no sign of slowing production.

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“We don’t chase money”: % Arabica founder’s passion for quality coffee

Inside Retail

After announcing plans to open in Vietnam three years ago, Japanese premium coffee chain % Arabica finally landed there this month. However, with its first Vietnamese store, % Arabica has chosen a location on the fourth floor of a converted apartment building once slated for demolition, but now packed with cafes and boutiques.