Remove blog category Content Marketing
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Why contextual targeting is the future of digital advertising

Inside Retail

As demand for online advertising increased, algorithms were developed to match ads with relevant website content. The prioritisation of engagement over accuracy on social media, algorithms amplifying divisive content, and data monetisation at the cost of privacy are all examples of this trend.

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Achieving Business Goals: Media Marketing

Retailing Insight

M edia Marketing is comprised of many forms of advertising and is the process of creating desirable products or services and distributing them in such a way that increases their charisma. I will not be giving all the methods but have tried to cull the best media marketing for retail stores, publishers and product makers.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

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Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

In fact, the forced acceleration of digitisation across the region means that Google, Temasek and Bain estimate that the e-commerce industry in the six largest Southeast Asian markets will reach approximately $172 billion in value by 2025. It establishes a level of trust that brand-generated ads simply can’t.

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Facebook plans to remove thousands of sensitive ad-targeting options

Inside Retail

Facebook Inc said on Tuesday it plans to remove detailed ad-targeting options that refer to “sensitive” topics, such as ads based on interactions with content around race, health, religious practices, political beliefs or sexual orientation. It said the change would take place starting January 19, 2022. presidential election.

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Four Tips for Using PR to Grow Your Brand in the Retail Space

Retail Bound

The brand building that PR can bring is unique and unmatched by other marketing activities. Land in Affiliate Content: Many retailers also host affiliate programs. If this is the case with your retail partner, landing your product in affiliate content could drive traffic to your retailer. Each impression can be costly.

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Tips for Going Viral on YouTube 

Trade Show Booth Companies - Trade Group

Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. What kind of content do they enjoy? Conduct thorough research to create engaging content that resonates with your viewers. What are their pain points, interests, and preferences?