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Content is (Still) King

Retailing Insight

L et’s face it, the past several years have been challenging for retail owners and managers of bookstores, mind-body-spirit boutiques, gift stores, and most retail businesses. So what can retailers do to stimulate sales, especially when confronted with smaller marketing budgets? What is content anyway?

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Common Mistakes New Companies Make When Managing Customer Service In-House

Retail Bound

Consider the following scenario: You visit a local small business’s website searching for the answer to what you believe is an easy question. Unfortunately, you can’t seem to find what you’re looking for — so you send an email requesting more information. Often all it takes is a bit of reassurance that your team can help.

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How to Improve the ROI of Your Customer Experience

Parcel Pending

Put succinctly, customer experience is the overall perception your customers have about your brand based upon many interactions. There’s often a war of words on which is more important: creating a frictionless experience or a memorable one. Interested in learning more about the importance of a seamless experience ?

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Supplier Relationship Management: 10 Ways to Build Strong Bonds with Vendors

Retail Times

Building and maintaining great supplier relationships is a must if you want to stay competitive in retail. What is supplier relationship management? In retail, this typically involves dealing with your manufacturers, wholesalers, fulfillment partners, and other contractors. Let’s get started. On finding the right suppliers.