Beauty and Health Line Social Media Strategy 
Inside Retail
DECEMBER 19, 2022
Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The pandemic mindset-shift for fitness. He was raw, honest and brilliantly witty. “If
Inside Retail
FEBRUARY 21, 2024
Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Today, Gem’s oral care product line extends well beyond toothpaste to now include whitening pens, whitening strips, mouthwash, breath spray floss and an electric toothbrush.
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Inside Retail
AUGUST 12, 2021
In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. Rihanna is the reigning queen of underwear with her Savage x Fenty line. Danessa Myricks Beauty features in avant-garde makeup looks.
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. While multinational brands had always dominated the Indian market, their beauty products were not really suited to the skin complexion of the typical Indian consumer.
Inside Retail
FEBRUARY 25, 2024
Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.
Inside Retail
JUNE 1, 2022
After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.
Inside Retail
OCTOBER 16, 2023
These brands sell their products directly to consumers, circumventing traditional intermediaries, across a range of sectors including fashion, beauty, health and consumer electronics. These brands differentiate themselves by offering product quality, affordability and sustainability. What lies ahead?
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