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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The world has opened back up, but the impact of this shift continues.

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Thankyou opens its first retail space, at Melbourne’s Emporium

Inside Retail

Lifestyle brand Thankyou has opened a 12-week pop-up called Inside Store in Melbourne’s CBD to increase consumer awareness of its newly relaunched product lines. Both lines were created with sustainability in mind, with natural solutions packaged in refillable bottles that do not detract from the brand’s simple style.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. Delving deeper, recent findings in the field of cognitive neuroscience reveal the neural processes occurring when we encounter something beautiful.

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Landlords Need Reimagined Properties And Hospitality-Infused Amenities To Lure Tenants

All Work

Landlords are redesigning office spaces with hospitality-inspired amenities and biophilic design elements to attract tenants in a market where office space demand is projected to decline. Not to mention, with these spaces, you can maintain a higher occupancy and also build more meaningful connections with one another.

Reimagine 105
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How cultural codes can help brands move past low prices with confidence

Inside Retail

But low prices, as Bunnings knows all too well, ‘are just the beginning’ Value for money doesn’t have to be a war for the bottom line, or about priming consumers to purchase when they get a discount or when items are on sale. Some of Australia’s biggest and best retailers define themselves by everyday low prices.

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How To Create A Happy Workplace? Business Environment Design Matters

All Work

Research shows that having a happy workforce increases sales, improves productivity, and boosts the organization’s bottom line. Wright relied on the use of a purposely small space that leads into a smaller space, creating “a temporary sense of tension, followed by a powerful feeling of freedom.”

Design 73
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Why local retail communities are important, and how retail design can encourage community retailing.

Retail Focus

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Other brands, such as LuluLemon or Huda Beauty, have invested in the power of digital to grow a following and establish an engaged community. A shift from “ customers ” to “ communities ”.