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Analysis: Inside the greatness that lies behind the Supergreat beauty app

Inside Retail

Beauty lovers around the world are seeking alternative ways to learn about new products, reviews and beauty routines from trusted sources. They can find all that at beauty e-commerce app Supergreat. Live-streamed beauty routines enable others to find content creators with similar skin types and preferences.

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A tasty combo: When food and beauty collide

Inside Retail

The Asian beauty industry has always been ahead of the curve. From introducing the 10-step skincare routine to animal-themed sheet masks, micro beauty trends that started in South Korea, China and Thailand are now influencing beauty trends all over the world. The latest Asian beauty trend taking over the international sphere?

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Lush: Why beauty needs to go beyond sustainability

Inside Retail

Sustainability has been on the radar of most beauty brands in recent years, but according to ethical beauty retailer Lush, now is the time for the industry to take a step further and work towards regeneration. “To This next step could involve regeneration, suggested Loedolff, which can take place in various forms.

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Meet the rising star of the week: Chris Haddad, Oz Hair and Beauty

Inside Retail

This week, we shine a light on Chris Haddad, CRM manager at Oz Hair and Beauty. Describe a typical day in the office for you at Oz Hair & Beauty. Since the department was formed, we’ve taken a shift from what once was a ‘spray-and-pray’ email strategy to now implementing a data-driven and omnichannel approach.

Strategy 130
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How beauty brands are powering growth on Tiktok

Inside Retail

While TikTok may be able to market just about anything, its robust community of makeup and skincare aficionados has rendered the platform a particularly valuable channel for beauty brands, with some of the industry’s buzziest names owing much of their success to TikTok hype. Consistently re-engage fans. Prioritise product quality.

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Analysis: Inside the murky business of skin whitening

Inside Retail

June 2020 marked a major turning point for some of the world’s biggest beauty brands. After years of growing criticism about the sale of skin-whitening products in Asia and overt advertising campaigns equating lighter skin with greater beauty and desirability, global companies finally started to change their offerings.

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How Nike is tapping into the US$1.5 trillion wellness market

Inside Retail

Last week, Nike announced that it is rebranding its Nike Live stores as Nike Well Collective stores, and is committed to delivering a more holistic approach to health. For example, in Australia, Rebel launched a health and well-being experience store in Warringah Mall in late 2022, which offers a similar experience.

Marketing 130