Beauty and Health Consumer Retail Marketing Strategy 
Inside Retail
FEBRUARY 6, 2024
Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.
Inside Retail
JUNE 27, 2022
It’s been quite a year for Indian beauty retailer Sugar, which has just concluded a $50 million Series D fundraise led by the Asia Fund of L Catterton. Consumers are at the heart of all we do. L Catterton’s strategic partnership with LVMH will also supercharge Sugar’s expansion in the near future. Celebrating uniqueness.
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Inside Retail
APRIL 14, 2024
With over 2700 stores across 35 countries and a booming e-commerce presence worldwide, Sephora is one of the leading omnichannel beauty retailers in the industry. When Sephora launched in South Korea, there were doubts about how the retailer would compete in one of the leading beauty capitals of the world. million), 14.5
Inside Retail
OCTOBER 16, 2023
Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.
Inside Retail
APRIL 22, 2021
Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46
Inside Retail
APRIL 28, 2021
The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. The Chinese retail market is leading in the livestreaming trend. Fortunately it has been very successful for our business and also quite cost-effective,” Lee said.
Creative Displays Now
DECEMBER 30, 2020
Consumers with the problem your product solves will see how yours stands out from the rest. Humanize your website and social media strategy. If you don’t want to expose the product through the packaging or use transparent materials, display a beautiful photo of the product on the box. They buy from people.
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