Creative Displays Now

MARCH 4, 2024

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Greater Group

JULY 27, 2023

A company must connect its design vision with its commercial fitout strategy to be able to communicate it effectively to its fitout provider, and ultimately, complete a fitout best equipped to achieve its business goals. Relate these common words to the company branding and the needs of the target market.

Strategy 52

Strategy Design Layout Target Market 52

Inside Retail

FEBRUARY 25, 2024

These acquisitions reflect the group’s strategy for building a geographically balanced brand portfolio of premium beauty and fragrance brands. L’Occitane also acquired a 50 per cent stake in Singaporean skincare brand Erborian in 2012.

Department Stores 130

Department Stores Boutique Expansion Strategy 130

Inside Retail

OCTOBER 24, 2023

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My Broderick said that he gained valuable insights into effective brand positioning, marketing strategies, and building strong partnerships with retailers and influencers.

Target Market 130

Target Market Social Media Fashion Tailored 130

Retail Bound

FEBRUARY 27, 2024

Finding the Right Balance Ultimately, when deciding between retail and Amazon for a new product launch, businesses need to consider their target market, budget, and the nature of their product. It may even be beneficial to combine both retail and Amazon strategies for maximum reach and success.

Target Market 52

Target Market Balance Strategy Marketing 52

Inside Retail

JULY 24, 2023

According to her, the partnership with Mattel very much aligns with Duck’s ethos of celebrating life’s adventures, particularly with its target market – women. From a brand strategy point of view, Duck hopes to be a global brand, so working with international brands gives Duck more credibility to get there,” she said.

Balance 130

Balance Social Media Fashion Target Market 130

Inside Retail

JUNE 20, 2022

Although some digital-first challenger brands are showing interest in this space, most are still in the exploratory phase and yet to develop a strategy, while they wait for consumers to participate en masse. Retailers will of course have to change their mindset and approach to commerce to take advantage of this technology revolution.

Art 130

Art Social Media Strategy Reimagine 130