Remove Balance Remove Customer Retention Remove Marketing Remove Strategy
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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Tara Daly, senior director of product marketing at Loop Returns , shares with Inside Retail advice on getting started in the US market, some tips on cross-border shipping and logistics – including managing returns in a way that builds customer loyalty – and how to drive repeat business. Begin with baby steps, she advocates.

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

Recognising the need to align with contemporary tastes and market dynamics, Bata Thailand embarked on an ambitious venture – the “Surprisingly Bata” campaign. Balancing nostalgia and modernity Bata was founded on September 21, 1894, in what is now known as the Czech Republic, and has a retail presence in more than 70 countries.

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Welcome to the new customer experience

Inside Retail

To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

She believes that brands, retailers and marketers can help consumers overcome digital fatigue by focusing on amplifying the tangible and inspiring returning consumers through engaging experiences that are beyond transactional.

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The 4 pillars of e-commerce profitability (promos aren’t always the answer)

Inside Retail

But to succeed and be profitable, they must be able to scale in a way that accommodates new customer demand, generates new revenue, and balances costs. Pillar 1: Customer acquisition and retention. Just as product pricing may differ from channel to channel, so does customer marketing.

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How to Improve the Post-Purchase Experience for Your Retail Customers

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However, demonstrating a great customer experience significantly increases customer loyalty. Lowers Acquisition Costs – To put it succinctly, customer retention is five times cheaper than acquisition 2. Employing the techniques discussed here enables you to keep an existing customer happy with your brand.