article thumbnail

Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Furthermore, the premium and luxury industry has experienced remarkable growth and prominence, due to an increasing number of affluent consumers and an expanding global market. Modern luxury marketing relies on the omnichannel experience.

article thumbnail

The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. It’s important to evolve your product and still stay on brand, which can take some time to learn how to balance. You can download it here.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Keep your brand at the front of customers’ minds. What Is Retail Advertising?

article thumbnail

How retailers can boost loyalty in the zero-party era

Inside Retail

Their digital expectations have also risen exponentially, causing brands everywhere to face their biggest challenge yet – balancing customers’ desires for personalised interactions while fiercely protecting customer privacy. . Discover more about these trends and what it takes to future-proof your customer loyalty strategy here.

article thumbnail

Gamification can revolutionise retailers’ loyalty strategies

Inside Retail

At the same time, gamification encourages engagement and amplifies marketing results. With the value of mixing in-person and online loyalty initiatives already well recognised, gamification is the new tool to encourage engagement outside stores, inspiring customers, revealing new products and ultimately, increasing sales.

Strategy 130
article thumbnail

How Viktoria & Woods proves quality never goes out of style

Inside Retail

International expansion Viktoria & Woods has carved out its market share internationally and now graces the racks of prestigious British retailers Selfridges and Harrods, in addition to a few niche boutiques across the US. “We We want to maintain and slowly grow our international market. Our technology ecosystem is ever-changing.

Boutique 261
article thumbnail

Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The current state of affairs “Malaysia has a growing economy and a strong consumer market, making it an attractive destination for expanding retail businesses. The APAC marketplace Broderick said that the APAC market presents both challenges and opportunities for the headwear industry and New Era.