Pantone Names “Viva Magenta” Its 2023 Color of the Year
VMS
DECEMBER 2, 2022
has announced “Viva Magenta” as its 2023 Color of the Year. The color consultancy says the crimson red tone presents a balance between warm and cool, dubbing it “an unconventional shade for an unconventional time.”. “In Because reds are advancing colors, they draw the eye and muscle out the colors surrounding them.
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