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Crafting luxury brand narratives through popup stores

Retail Focus

Crafting brand narratives through popup stores can be an effective strategy to engage customers, create buzz, and build a unique brand experience. Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media.

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Analysis: How five luxury brands won digital fashion week

Inside Retail

A year into the Covid-19 pandemic, there’s no question the global crisis has disrupted just about everything in the fashion world, from how we dress, to how we shop, to how the industry itself operates. Luxury fashion it-girls dress up for Prada’s ready-to-wear debut.

Fashion 147
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Four out-of-the-box influencer marketing strategies

Inside Retail

In this article, we’ll dive into the innovative strategies setting four forward-thinking brands apart from the competition and outline key takeaways other brands can use to replicate their success. It’s impossible to talk about Savage x Fenty’s influencer strategy without mentioning the brand’s blockbuster fashion show.

Strategy 130
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‘Not about products’: The genius of Moncler’s global, digital runway event

Inside Retail

On September 25, in the midst of Milan Fashion Week, Moncler created a fashion show which took viewers on a digital journey to five major fashion cities to revel in the 2021 Mondogenius collection. Known for its interesting high-fashion winter looks, the brand’s success is a result of his vision and innovative take on fashion.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period. During the event, the communication strategy takes a dynamic turn with a focus on spotlighting limited-time discounts and special deals, leveraging the urgency of the season to prompt swift purchase decisions.

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

Online fast-fashion retailer Shein and its newer rival Temu are in a race to win shoppers’ attention for their inexpensive China-made goods. The battle between them is playing out not only on social media but also in a US court. If Temu loses, Temu could be forced to curtail what so far has been a key marketing strategy.

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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

In a move set to revolutionise the streetwear landscape of Kuala Lumpur, New Era recently unveiled its first flagship store at The Starhill, an iconic mall, infusing the Malaysian capital with a fresh dose of fashion innovation. Now, the brand is extending its global reach by investing in Malaysia, a burgeoning hub for contemporary fashion.