Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth
Inside Retail
JANUARY 15, 2024
If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”
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