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Day two at NRF: Retail bosses debunk Gen Z myths and discuss growth

Inside Retail

If day one of the National Retail Federation’s annual conference, Retail’s Big Show, was all about AI, the overarching focus of day two was learning how to appeal to the modern consumer, especially Gen Z. It has to be authentic, you can’t try to control it, and let them [Gen Z consumers] express themselves.”

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Luxury pop-up stores become essential brand levers amid the bustling atmosphere, presenting a distinct and enchanting shopping experience for consumers. These alliances create a synergistic effect, captivating a diverse audience of high-end consumers.

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Art and upcycling: How Casetify plans to reach 100 stores globally by 2025

Inside Retail

Casetify is looking to collaborate with local artists and brands to cement its identity in Australia, and recently worked on a campaign with Vegemite as part of a tech accessories collection. Locally, customers can expect to see the exclusive Australian-designed col[l]abs, artists and brand collections as part of the main feature in-store.

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Business lessons from Beyoncé

Inside Retail

Indeed, Beyoncé Giselle Knowles-Carter is not just a superstar musical artist, she’s also a brand and a savvy entrepreneur. This is the tight-knit community of die-hard Beyoncé fans that the artist has nurtured and cultivated throughout her career – and they’ll come to her defence if anyone should wrong her (like Jay-Z).

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Shein, Temu in fierce fight over US market for $10 dresses

Inside Retail

The battle between them is playing out not only on social media but also in a US court. The legal skirmish is important for US consumers and rival retailers because it shows how online retailers with vendors in China need to navigate US intellectual property protections. “I am with Temu who has the same and more for less.”

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Achieving Business Goals: Media Marketing

Retailing Insight

It includes media relations, identifying correct advertising and media platforms, content creation, media management, event coordination, campaign planning, analysis and measurement, and more. You can hire people like an advertising agency, PR agent, social media marketers, SEO expert, videographer, graphic artist, etc.,

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“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store

Inside Retail

“This is really an opportunity for us to test and understand what consumers like, and we don’t know what the future holds. The store features a number of dedicated beauty stations for customers to be made up by MCoBeauty make-up artists, as well as a discovery zone which will see make-up experts talking through the brand’s expanding range.