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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 252
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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

It’s clear our apparel strategy is working, both from a sales perspective but also in terms of adding relevance and resonance to the brand. “We Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
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GoTo and Alibaba lead the charge in Asia-Pacific’s booming retail market

Inside Retail

Watsons’ “The Grand Store” in the Philippines is leading this trend by leveraging Artificial Intelligence (AI) and Augmented Reality (AR) to personalise in-store shopping. A balanced perspective According to Quan Yao Peh, senior analyst at Euromonitor International, the pandemic has accelerated retail digitalisation.

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The Western retail rush: how India’s middle class is drawing iconic brands

Inside Retail

US-based apparel chain Old Navy is reportedly exploring a possible expansion to India. Featuring the brand’s NextGen store concept, the space was designed to redefine the Indian shopping experience. In April of this year, Levi’s opened its largest bricks-and-mortar location in Asia in the Indian city of Bangalore.

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How Sgt Puppa aims to take a bite out of the booming pet industry

Inside Retail

The brand’s debut collection, called Hump Day, features around 20 products, including dog apparel and accessories, such as leads, backpacks, food bowls and water bottles, as well as cooler bags, athleisure and other items for humans in a limited-edition print. We’re going to test and refine, but she’s going to be a cracker.”

Fashion 246
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How Singapore startup Our Barehands connects consumers with global artisans

Inside Retail

Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.

Consumer 130
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Vuori, the California-based clothing brand, opens the doors to its first UK store in London’s Covent Garden

Retail Focus

Joining the 24 existing US stores, the London store brings the Vuori community together in a space, which is much more than just a place to shop. Offering a new perspective on performance apparel for each day, the brand is built around the concept of investing in happiness to support everyday adventures.

Apparel 147