How a doctor turned a Twitter joke into a retro-inspired apparel brand
Inside Retail
JANUARY 3, 2024
Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. The opportunity then came up to make merchandise for this player that I created, which sold really well. It’s a rambling story, but now I basically create merchandise for this club I made up.
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