Apparel Line Perspective Strategy 
Inside Retail
MAY 16, 2024
If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.
Inside Retail
MARCH 14, 2024
As Zwillinger told analysts on a call, “The ones that we’re closing for the year are really some of the newer ones that were designed with a little bit of a larger store footprint and probably best served with a more robust apparel offering. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.
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Inside Retail
OCTOBER 10, 2022
Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Powered by community.
Inside Retail
AUGUST 12, 2021
Last year, Net-A-Porter announced a progressive framework aptly named Infinity to drive their 2030 sustainability strategy. However, Net-A-Porter’s Infinity strategy aims to support fashion and beauty brands that meet certain attributes. While educating the industry on adopting circular practices.
Inside Retail
AUGUST 10, 2023
As PR and influencer manager at outdoor apparel brand Kathmandu, Gabrielle Godfrey is responsible for keeping the business top-of-mind with customers and superfans. IR: What advice would you give someone who wants to get into your line of work? It’s really about keeping perspective and understanding we’re not saving lives.
Inside Retail
APRIL 6, 2023
She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. strategy aligns with the company as a whole. “The rise of Web 3.0
Inside Retail
NOVEMBER 24, 2021
Through our ethos of creating immersive store experiences, we’ve been able to captivate what we would classify as quite a progressive consumer base, not only through our sneaker release business, but also through our apparel brands. That has since led to us acquiring other apparel retailers, most recently Stylerunner and then Glue.
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