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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.

Apparel 130
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Aussies are lagging in affiliate marketing uptake – that’s about to change

Inside Retail

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

Marketing 264
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

Strategy 130
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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

It’s a trend that’s also playing out close to home with Roy Morgan’s Future of Australian Retail address highlighting the dichotomy between the $8 billion in sales cheap offshore marketplaces are sucking out of the market versus the increase in people wanting to shop more ethically and sustainably while still looking for quality.

Fashion 162
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From crossbody bags to sneakers: gender-neutral fashion is here to stay

Inside Retail

Gender neutral fashion, often also referred to as unisex fashion, has a few different definitions within the apparel industry. Some examples of this are the rise of the men’s jewelry market and retailers like Saks Fifth Avenue and Ssence adding men’s skirts to their inventory. What does gender-neutral fashion mean? billion by 2030.

Fashion 130
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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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Behind Love Bonito’s latest foray into the booming activewear market

Inside Retail

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. Asia Pacific’s activewear market was valued at US$125.6

Marketing 100