How a doctor turned a Twitter joke into a retro-inspired apparel brand
Inside Retail
JANUARY 3, 2024
Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.
Let's personalize your content