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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 255
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Accent Group to open four Hoka stores by Christmas

Inside Retail

“Hoka is positioned for its next phase of growth with a portfolio of new store openings marking an important strategic next step both from a sales and brand marketing perspective,” said Hamish Allison, Accent Group’s GM of performance division.

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Orlebar Brown opens Sydney flagship in Martin Place 

Inside Retail

The Martin Place flagship location will be Orlebar Brown’s fifth boutique in Australia and will feature the SS23 line, which is suited for summer getaways. The firm says it is excited to exhibit to Sydney locals and visitors its perspective on swim, beach, and resort apparel.

Boutique 130
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“Platform for change”: Coachtopia boss talks circular design and pop-ups 

Inside Retail

Launched in April this year, Coachtopia is a subset of the original American leather and apparel brand, founded in 1941, with a mission to tap into the growing demand for circular fashion. Coachtopia is an amalgamation of the word utopia and Coach. What does it mean for a product to be circular?

Design 264
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Behind Love Bonito’s latest foray into the booming activewear market

Inside Retail

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.

Marketing 100
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Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Two-and-a-half years post-initial public offering (IPO), the company’s market capitalisation had diminished to about US$116 million in after-hours trading on March 12, and it had less than US$130 million in cash on its balance sheet. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130
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High tech meets high fashion: Balmain launches NFT-based loyalty program

Inside Retail

Balmain’s chief marketing officer Txampi Diz said, “The Balmain Thread builds upon this house’s distinctive strategy of continually exploring pathways that might strengthen our ties with the incredibly engaged, diverse and global Balmain Army.”. The lines dividing these channels seem clear at the moment. Powered by community.

Fashion 278