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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Throughout every year, there are many events and days where causes are recognised or celebrated that offer opportunities for brands to engage with their customers. Earlier this month, we shared how brands can integrate these events into their annual marketing plan, using email , SMS and mobile push functions in Klaviyo’s platform.

Marketing 130
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Three key trends in retail strategy for 2023

Inside Retail

Heritage and luxury brands such as Burberry, Gucci, and Tommy Hilfiger have sought new channels to engage a youthful audience. This is forcing brands to evaluate their business models and get resourceful with their marketing budgets to stay competitive. Mass-market brands are also investing in take-back schemes.

Strategy 147
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Why Wilson is bringing its A-game to physical retail in the US market

Inside Retail

Time is a currency, so consumer time well spent in an interactive, engaging, experiential environment is critical,” he added. Consumer engagement Walker sees the ‘equipment room’ concept in the store as another interesting aspect that deserves attention. This changes the classic retail model of purchasing and reselling.

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The founder and director of Babyboo on staying true to the brand’s mission

Inside Retail

Our 2024 report features C-level executives with decades of leadership experience, alongside start-up founders and digital specialists with a wide range of skills, from marketing to logistics. As I listened to customer feedback, I made a strategic shift, pivoting the company towards apparel, and that’s when sales really took off!

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How US Polo Assn blends sport and retail to drive billions in global sales

Inside Retail

In an exclusive interview, J Michael Prince, president and CEO of USPA Global, told Inside Retail about the pivotal strategies that have fueled the brand’s success. “We It maintains its unbreakable bond with the USPA and continues to be its official apparel partner,” he noted.

Strategy 147
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The strategic thinking behind Sportscraft’s first-ever swimwear collection

Inside Retail

Reimagining and expanding a core product offering with capsule collections and brand collaborations to tap into different markets are two ways established brands can provide greater value proposition to existing customers and when executed right, can be a real power move. Globally, the swimwear market was valued at US$19.79

Curate 246