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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 My tip is that retail sales figures in the next couple of months will start to reflect this. per cent from August to September, the same figure as the month prior.

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention.

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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Boost Your Business With A Better Delivery Strategy

RetailMinded

With over a quarter of all retail sales shares in the UK being held by online sales, the ecommerce industry yields opportunities for your business to expand its horizons. . In this guide we’ll cover the reasons why delivery strategy is vital not just for securing more sales but building a positive reputation for your business.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. And that applies equally to retail sales data.

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The pros of going personal: Here’s what brands can learn from Amazon

Inside Retail

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. As with any retailer, Amazon’s model is based on giving FMCG brands access to its customers.

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Can today’s consumers really have it good, fast and cheap?

Inside Retail

According to Forbes, retail Black Friday sales in the US were up 7.8 Closer to home, the retail sales figures for November are yet to be revealed but brands including Harvey Norman have cited a sales bump for the period. Craig Flanders is the CEO of advertising agency Spinach. per cent compared to last year.

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