Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

Customer Retention 130

Customer Retention Advertising Engagement Promotion 130

Creative Displays Now

APRIL 4, 2023

While you can opt for pre-designed stock displays, they are not tailored to your products, and you could wind up with a design similar to a competitor’s. Taking time to explore your target market will help your brand determine the best way to capture shoppers’ attention in stores.

Display 90

Display Target Market Color Advertising 90

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. Recognizing the nuances of psychographic distinctions enables more precise targeting. Take Generation Z, for instance.

Engagement 52

Engagement Strategy Marketing Social Media 52

Retail Bound

FEBRUARY 29, 2024

Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. The strategies used during this phase can have a major impact on how well your product is received in the market and how successful your sales are.

Concept 52

Concept Consumer Design Consumer Electronics 52

RetailMinded

OCTOBER 1, 2023

Utilizing platforms like Publicity Marketplace can provide a gateway to connect with marketing professionals who can aid in navigating these complexities. Understanding Your Audience Any effective marketing strategy is based on a profound understanding of the target market.

Strategy 52

Strategy Social Media Display Engagement 52