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“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada. It’s more so about how we communicate the message through advertising.

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue.

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How to create a gender-equal workplace, according to an Amazon HR leader

Inside Retail

We have gender-neutral language in our job advertisements, we have equal representation on all of our interview loops, and our interview process itself is designed to be bias-free. From my perspective, the most critical component of building this framework is having a safe space for women. The whole piece is really innate in our DNA.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Personalize Your Messaging Offer personalized experiences or products tailored to individual preferences.

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The Art and Business of Christmas Windows in Retail

Retail Focus

From this perspective, they will look at the activities on all other touchpoints and that are a direct result of their interaction with the window (scanning a QR code, a direct or indirect keyword search, increased demand, or sales of a featured window items and so on).

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Five Steps For A Successful Customer Advocacy Program

RetailMinded

Traditional advertisements, social media posts, and blogs have lost credibility. By doing so, you can create tailored advocacy programs that resonate with different groups and encourage them to become active brand promoters. But, you can only create on-point buyer personas if you have excellent Customer Relationship Management (CRM).