Remove Advertising Remove Consumer Remove Perspective Remove Tailored
article thumbnail

“A real no-brainer”: Vacay Swimwear expands presence in North America

Inside Retail

We landed a contract with one of the largest online retailers in Europe, Zalando, which – to put it into perspective – is around double the size of Asos, and recently we landed a deal with Hudson’s Bay, which is a huge online retailer in Canada. It’s more so about how we communicate the message through advertising.

article thumbnail

How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

E zibuy and Gumtree , two companies that continue to see significant growth and engagement, share their perspective on the rise of e-commerce during the pandemic, the challenges they faced and how a tech solution driven by AI helps them personalise their experiences and unlock hidden revenue. Don’t skimp on your personalisation investments.

Tailored 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Art and Business of Christmas Windows in Retail

Retail Focus

From this perspective, they will look at the activities on all other touchpoints and that are a direct result of their interaction with the window (scanning a QR code, a direct or indirect keyword search, increased demand, or sales of a featured window items and so on).

Art 264
article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Here are some strategies to effectively engage Gen Z consumers.

article thumbnail

Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. Soni acknowledges that as a vertical specialist in this space, the company has a unique selling proposition for its consumers and they are now offering over 3000 brands on their e-commerce platform.

Fashion 130
article thumbnail

Five Steps For A Successful Customer Advocacy Program

RetailMinded

The way consumers select products and services has evolved and become more transparent due to increased consumerism, the internet, social media, search engines, and e-commerce. Traditional advertisements, social media posts, and blogs have lost credibility. But how does this satisfaction turn into brand advocacy?