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How to create a gender-equal workplace, according to an Amazon HR leader

Inside Retail

We have gender-neutral language in our job advertisements, we have equal representation on all of our interview loops, and our interview process itself is designed to be bias-free. It’s an amazing tool that drives not only equity but talent identification and promotion of women. The whole piece is really innate in our DNA.

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The Art and Business of Christmas Windows in Retail

Retail Focus

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

It enables tailoring messages to resonate with a specific group’s mindset, ensuring that each group receives a message that aligns closely with their perspective, even when they belong to the same demographic. Use experiences to promote products Generation Z isn’t driven by acquiring possessions for the sake of ownership.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends’ and family’s perspectives on specific products and brands.

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Five Steps For A Successful Customer Advocacy Program

RetailMinded

At what point does a content customer become an enthusiastic supporter who actively promotes your brand? Traditional advertisements, social media posts, and blogs have lost credibility. By doing so, you can create tailored advocacy programs that resonate with different groups and encourage them to become active brand promoters.

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Embracing The Retail Renaissance: Strategies For Independent Retailers

RetailMinded

Make a marketing strategy for your business where you leverage digital footprints to your advantage—decode your customers’ purchasing patterns and tailor your offerings accordingly. OOH advertising on billboards also guides shoppers to enriched in-store experiences.