Inside Retail

MAY 14, 2024

From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing.

Strategy 130

Strategy Advertising Marketing Social Media 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Below, we discuss everything you need to know about this strategy in retail. 92% of consumers trust recommendations from other customers over a company’s messaging.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Retail Times

APRIL 6, 2021

Have a look and see if you can incorporate these into your retail strategy. An excellent example of social shopping in action comes from the apparel store Bergstrom Originals, which regularly includes product tags in its Instagram posts so shoppers can purchase products directly on the platform. Social shopping. hours online daily.

Shopping 104

Shopping Consumer Social Media Strategy 104

CAAD

NOVEMBER 23, 2022

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. In other words, retail cannot afford to lose sight of the overall customer experience by focusing solely on economic efficiency objectives.

Shopping 52

Shopping Consumer Visual Merchandising Strategy 52

Creative Displays Now

MARCH 8, 2022

These same rules and standards apply to retail packaging. Regardless of how effective or unique your product is, if your packaging message falls flat, so will your sales. This makes retail packaging design more important than ever. What Is Retail-Ready Packaging and Why Is It Important?

Display 98

Display Merchandising Color Consumer 98

Rose

MARCH 24, 2020

In years past, visual merchandising strategy consisted largely of displays, fixtures and signware designed to attract, engage and motivate a customer toward making a purchase — part of a retail experience that could be described as transactional. Visual Merchandising Techniques and Strategies. Aspirational Retailing.

Visual Merchandising 64

Visual Merchandising Merchandising Art Display 64