As World Cup breaks records, Adidas, Nike navigate bumps in retail demand
Inside Retail
AUGUST 14, 2023
Adidas and Nike and retailers like DICK’S Sporting Goods and Fanatics have made significant investments in merchandise. The collection included tailored pieces such as trousers, a suit jacket and a trench coat featuring the Nike swoosh, along with a slip-on mule resembling a football cleat.
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