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As World Cup breaks records, Adidas, Nike navigate bumps in retail demand

Inside Retail

Adidas and Nike and retailers like DICK’S Sporting Goods and Fanatics have made significant investments in merchandise. The collection included tailored pieces such as trousers, a suit jacket and a trench coat featuring the Nike swoosh, along with a slip-on mule resembling a football cleat.

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What Is Out Of Home Advertising – OOH Explained

Contra

Thanks to tech advances combined with the traditional benefits of real-world ads, OOH is even more powerful and a cornerstone of any marketing and advertising campaign. So what do you need to know about out of home advertising? What Is OOH Advertising . Why Is Out Of Home Advertising Important . We’ll cover it all here.

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“We’re ready”: Menswear brand Yd launches dressed-up store concept

Inside Retail

After feedback from our customers, we’ve created a more modern design and are using a more vertical style of merchandising in our new stores.”. Yd encourages customers who purchase their suits online to utilise click-and-collect and head in-store to have the brand’s staff tailor and style them.

Concept 246
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Burger King’s innovative strategy: viral menus and limited collectibles

Inside Retail

The burger chain released the menu item, which it first introduced in 2017, along with a collection of limited-edition merchandise that was only available at certain activation sites. We are adapting to these trends by offering value-driven promotions, embracing online ordering, and tailoring menus to cater to local tastes.

Strategy 130
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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. A unified front has to span the entire customer journey.

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A Complete Guide to Point of Purchase Displays

Frank Mayer

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Often, these displays are merchandisers, selling product right from the unit.

Display 76
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Un-learn to Re-learn. How the current retail environment is reconditioning consumer’s behaviours.

Retail Focus

They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Customers generally purchased mass-produced products designed for a wide range of consumers, instead of products tailored to their needs and preferences. They had limited access to product information.

Pattern 162