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Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

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Australia’s retail sales growth can’t last. Here’s how to prepare for it

Inside Retail

The latest retail sales figures are really quite incredible. According to the Bureau of Statistics (ABS), retail sales rose by 0.6 My tip is that retail sales figures in the next couple of months will start to reflect this. The post Australia’s retail sales growth can’t last.

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How Product Videos Help Grow Retail Sales

Retail Bound

In this blog, we’ll explore how product videos can benefit retail sales and why they should be an integral part of any brand’s marketing strategy. This means that traditional forms of advertising such as text-based product descriptions or static images may not be enough to grab a potential customer’s attention.

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A new twist on privacy: planning for a post-cookie world

Inside Retail

There are implications for the advertising industry as it navigates new data privacy and compliance rules: Reliance on third-party cookies has been estimated to lead to a 36-per-cent decrease in measured and reported ROAS. The digital advertising industry is defined by change. Change brings new opportunities.

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Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. And that applies equally to retail sales data.

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Policing Your Brand On Online Marketplaces: A Brief IP Overview For Retailers

Hunton Andrews Kurth

Retailers often face brand policing challenges on online resale platforms such as Wayfair, Overstock.com, and eBay. Resellers account for a significant portion of retail sales on these websites. Grey market products present a challenge on online platforms. Further duplication is not permitted.

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The pros of going personal: Here’s what brands can learn from Amazon

Inside Retail

Amazon’s advertising revenues are forecast to reach $30 billion this financial year, close to 6 per cent of its retail sales, and many multiples beyond that of most traditional retailers. Amazon’s advertising success. As with any retailer, Amazon’s model is based on giving FMCG brands access to its customers.