Inside Retail

SEPTEMBER 5, 2021

This data, from one of the most widely used photo agencies in the world, demonstrates a demand for real, raw imagery; for an accurate representation of womanhood and motherhood at a time when much of our perception is shaped by social media. Driving social change for postpartum mums is a challenge but is incredibly important.

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Social Media Beauty and Health Advertising Curate 243

Retailing Insight

JANUARY 22, 2024

I f you’re planning to expand your business into new markets or launch new products, you need to find your target markets to maximize your success. A target market is a group of people, also known as end users, that are identified to be your product or services best potential customers. Who Is Your Customer?

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Marketing Target Market Gifts Social Media 52

Contra

APRIL 11, 2023

What is Guerilla Marketing? Guerrilla marketing is a creative, unconventional, and minimal-cost marketing technique that uses imaginative tactics to promote a product or service. Guerilla marketing is most effective when used with the element of surprise, humour, or shock value to grab the attention of the audience.

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Inside Retail

FEBRUARY 8, 2022

This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. They could have just put an ad on TV. Creating customers. Private label.

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Social Media Layout Engagement Advertising 130

Inside Retail

AUGUST 3, 2023

Ng said that consumers appreciate seeing brands come together, or extending their offerings into new formats or categories. The secret recipe In Ng’s opinion, the secret to creating a successful fast-food marketing campaign is combining interactive strategies with a compelling brand story that ensures the brand is top of mind for everyone. “At

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Strategy Social Media Consumer Engagement 130

RetailMinded

FEBRUARY 20, 2023

Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. About 37% of people say they use contactless delivery more than they did pre-pandemic. Nearly 80% of U.S.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 27, 2022

The report is designed for smart retailers seeking growth outside of their core markets, highlighting four distinct behaviours that have emerged from the latest consumer research. Consumers are also buying from more product categories than they did in the past, meaning a broader reliance on e-commerce to meet their buying demands.

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Social Media Engagement Consumer Shopping 130

Snap Retail

MARCH 22, 2021

To maximize sales, it is important to strategically plan your products and marketing campaign. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers. Some categories that saw a boost in 2020 include housewares, books & CDs, and electronics.

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Social Media Gifts Jewelry Promotion 52

Inside Retail

JUNE 24, 2021

It’s a growing trend,” Joan Westenberg, the openly transgender woman behind Melbourne advertising and PR agency Studio Self, told Inside Retail about the growing recognition of Pride Month in Australia. “I If a company comes out with a promotion or a branded product, people are going to ask what else are you doing?

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Social Media Reimagine Marketing Artistic 219

Retail Bound

AUGUST 16, 2022

Here are 5 reasons why you needs to invest in trade show marketing. Media Presence. Trade shows create an excellent opportunity for exhibitors to meet with key media personnel in their industry. The media that attends these conferences are on the lookout for the latest innovations to report on. It’s a win-win!

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Social Media Advertising Other Promotion 98

Inside Retail

SEPTEMBER 26, 2022

Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. The list of restricted products spanned a wide range of categories, from apparel and casual footwear to lifestyle accessories. West’s contract with Adidas is set to end in 2026. Calling it quits with Gap.

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Accessories Accessories Apparel Merchandising 246

Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Final Thoughts.

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Display Merchandising Advertising Location 76

RetailMinded

AUGUST 20, 2020

Competitive online promotions from other retailers. Run Promotions Before and After the Actual Date. Many retailers even begin marketing and promotional campaigns weeks ahead of the big day. Don’t limit your promotions to twenty-four hours. Guarantee Flat Discounts (Rather Than Category-Specific Offers).

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Promotion Advertising Social Media Shopping 59

Retail Bound

OCTOBER 28, 2021

Here at Gadget Flow, we’ve helped over 5 thousand creators launch and promote their campaigns on Kickstarter and Indiegogo since 2012. During those months, Facebook and Google advertising fell by over 30% according to Variety. Most creators are looking for shortcuts so they can launch faster or spend less on advertising.

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Flow Advertising Social Media Promotion 52

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

Are you confronted with doubts and internal opposition about how productive your trade show marketing program is going to be for your business? Did you know the two biggest challenges ANY marketing coordinator faces about trade shows are… Not being able to cope with rising costs and. Not being able to effectively measure ROI?

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Marketing Target Market Location Management 52

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

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Social Media Advertising Shopping Promotion 130

Inside Retail

MAY 22, 2023

During the past decade or more, the growing acceptance and use of sexual pleasure toys have led to them being stocked and marketed in more mainstream retail channels – both offline and online. The new pleasure toy range is just the beginning, we have plans to grow the whole sexual health and wellness category.”

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Promotion Perspective Advertising Social Media 130

Inside Retail

JUNE 16, 2022

Data like that is driving a trend away from generic mass media advertising to mediums much closer to the point of purchase. Owned media takes many forms, including aisle-end displays, shelf-talkers, chiller decals, digital screens, floor decals, catalogues, in-store radio networks, product sampling and promotional pop ups.

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Social Media Management Advertising Planning 147

Inside Retail

JULY 29, 2021

They really own brands and take brands to market. To me, it’s no different whether we own or licence a brand, our job is to figure out what the best go-to-market strategy is. I think the marketing component of it needs to improve. If you take something like a Shoes & Sox, it might be more traditional marketing.

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Department Stores Fashion Marketing Strategy 246