Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Policing influencers. billion this year, up from US$9.7 A new law recently passed in Norway aims to address this issue.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

APRIL 26, 2022

Ogilvy, one of the most creative ad agencies in the world, announced recently it would stop collaborating with influencers who edit their body images. But it is yet another example of parachuting into a deep social issue and offering an easy, band-aid solution. The move has attracted applause around the globe.

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Social Media Advertising Promotion Engagement 130

Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”. Loyalty program.

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Advertising Promotion Strategy Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. As a result, the media coverage would need to be persistent and of a quantity that sees Adidas bombarded with requests for comment. million in wages.

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Social Media Fashion Advertising Management 130

Hunton Andrews Kurth

NOVEMBER 21, 2023

Last week, the FTC sent high profile warning letters to two trade associations, the American Beverage Association (AmeriBev) and the Canadian Sugar Institute, and 12 registered dieticians regarding inadequate disclosures in the dieticians’ social media posts.

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Advertising Consumer Social Media Line 90

Inside Retail

NOVEMBER 22, 2021

As players earn rewards, they can unlock more interactive sports materials to create their own yard and play with other creators. Nikeland on Roblox is free to play and creators earn medals and ribbons by competing in the mini-games, exploring and finding hidden surprises and playing in yards of other creators. Physical to digital.

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Apparel Social Media Reimagine Advertising 173