Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

FEBRUARY 20, 2023

There are many other technologies customers may not directly see, but from which they will ultimately benefit. They are collectively referred to as martech – short for marketing technology. I help share research, insights and education around martech. If you ask Amazon, then it’s a platform to create marketing campaigns.

Marketing 130

Marketing Advertising Other Consumer 130

Retail Bound

AUGUST 16, 2022

These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to invest in trade show marketing. Media Presence. Award Opportunities. Establishing New Partnerships.

Social Media 98

Social Media Advertising Other Promotion 98

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. But the early success of Amazon Live indicates Americans are willing to explore this aspect of social commerce that’s all the rage in other of the world. billion in sales in 2022.

Social Media 130

Social Media Advertising Shopping Promotion 130

Trade Group

APRIL 26, 2021

The pizza swap was one part of a Pizza Month campaign Dallas-based advertising agency The Marketing Arm (TMA) developed for its client in the fall of 2020. We asked Erin Price, Account Supervisor at The Marketing Arm, for some insight. “We How did the Pizza Month activation come about?

Concept 40

Concept Outdoor Advertising Other 40

Creative Displays Now

MARCH 8, 2022

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of. Brand Messaging.

Display 98

Display Merchandising Color Consumer 98

Hunton Andrews Kurth

MAY 12, 2022

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”

Advertising 106

Advertising Social Media Consumer Fashion 106