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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

The number of physical hoodies to be forged from the AR Hoodie NFTs was also limited – to a short time window – and sold out in a matter of hours, leaving hopefuls not only frustrated but waiting hours in an online queue to find out they missed forging the physical version. We’re starting to see NFC tags emerge more in apparel.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

If you spend much time online you’ve probably seen one of Temu’s colourful ads – punctuated by its catchy tagline: “shopping like a billionaire”. Shanghai-based company PDD Holdings launched the online marketplace late last year (initially in the United States) to cater to overseas customers. What are Temu’s secrets to success?

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Deep dive: What social commerce looks like around the world

Inside Retail

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. Complexity of fulfilment options, whether via marketplaces, retailers or DTC.

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The Four Ps of Retail Business: Mastering the Basics of Retail for Your Business

RetailMinded

Stay with us as we guide you through the journey of building a successful retail business with the right strategies and a deep understanding of the retail sector. What Are the 4 Ps of Retail Management? The 4Ps of retail management are: product, place, price and promotion. Let’s dive into the details of each below!

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Nikeland is just the beginning of Nike’s bid to win over Generation Alpha

Inside Retail

As players earn rewards, they can unlock more interactive sports materials to create their own yard and play with other creators. Nikeland homes in on a younger generation keen to create, play and interact with friends online. And it engages kids where they are most present – online. Physical to digital.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Customers today are voting with their wallets and choosing retailers focused on creating an enhanced customer experience. Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. But what exactly are the retail innovations that are worth investing in?

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