Inside Retail

MAY 20, 2024

Some of Australia’s biggest and best retailers define themselves by everyday low prices. Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. Who doesn’t love a bargain?

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Beauty and Health Gifts Advertising Other 147

Inside Retail

MAY 14, 2024

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. From collaborations with beauty brands to tongue-in-cheek hashtags like #MurderYourThirst, Liquid Death has captured consumer attention in a way that few other brands, let alone those in the beverage category, have been able to.

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Strategy Advertising Marketing Social Media 130

Inside Retail

SEPTEMBER 7, 2023

At the time of publishing this article, Temu was the most popular free iPhone app in the US, United Kingdom, Australia and Germany. But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality.

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Advertising Promotion Strategy Consumer 130

Inside Retail

JANUARY 12, 2023

In Australia, Ipsos pegs the proportion of shoppers who have used social commerce at least once in the past six months at 29 per cent (against 39 per cent globally). Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts.

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Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. Moving on from that, we are currently looking into other fabrics and what we can do within our other ranges on recycled fabrics. It really is back to basics.

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