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How retailers are racing to meet the needs of older online shoppers

Inside Retail

The Australia-based website offers fashion, footwear, homewares, garden, health, food, liquor and gifts, with brands and products selected by the Starts at 60 team to meet older shoppers’ needs. Let’s face it – this generation has run a household for decades, so some of the marketing stunts used on younger generations really fall flat here.”.

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13 Retail Marketing Tips For Small Businesses In 2023

RetailMinded

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Our tips for retail marketing will help you level up in 2023 for better sales and happier customers. This is just one of the many ways shopping has evolved. Nearly 80% of U.S.

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6 Ways to Tune Up Your Brand Promise

Retailing Insight

I n today’s retail environment, nothing is more important to your marketing program than the promised experience your brand makes. Your brand promise should distinguish you from your competitors in your market. Be careful not to respond defensively if you disagree with their assessments.

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6 Things You Need for Retail-Ready Packaging

Creative Displays Now

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of.

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