Inside Retail

MAY 14, 2023

We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago. Lessons learned Mother’s Day campaigns are done and dusted for 2023, but what lessons can we start to put into practice?

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Inside Retail

FEBRUARY 5, 2024

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

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Inside Retail

FEBRUARY 1, 2024

Investors cheered the results, sending Amazon shares up as much as 8% in trading after the market close. Lower headcount Amazon shares have climbed over 6 per cent this year and 41 per cent in the past 12 months. Last year, it cut more than 27,000 jobs after hiring heavily during the pandemic like other tech rivals.

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Inside Retail

FEBRUARY 20, 2023

There has been simmering bad blood between JSHealth and Life Botanics since early 2022 after the latter brand began using comparative advertising between its products and JSHealth’s on social media. This involved using JSHealth’s name in its social marketing, particularly in regards to its price compared to Life Botanics’ products.

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Inside Retail

APRIL 4, 2023

Justin Kestelman founded Hommey in 2020 to fill a gap in the market for modern soft furnishings. He also shares what he has learned from his father, entrepreneur Larry Kestelman , about simplifying complex issues. After talking to potential customers to see if there was a market, the response I got was that there absolutely was.

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Parcel Pending

MAY 3, 2023

Consumer trends and expectations are changing, and retailers must adapt if they want to remain competitive in an increasingly dynamic and quickly evolving market. Here are five retail trends to keep in mind to ensure your business can fulfill customer needs and stand apart from the competition in 2023.

Social Media 52

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Inside Retail

JANUARY 11, 2022

IR: I know Greenlit Brands has a vertically integrated business model, so presumably, you have more control over your logistics than some other retailers. Our view and the view of our merchants is that 2023 is probably when we will see it stabilise. You can see that reflected in our advertising, be it on television or other media.

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